Saturday, October 21, 2006

This made me laugh, then sigh

One of my newest bourgeois indulgences on the weekends is looking at catalogues. It's a luxury in which we truly middle class citizens have the right to indulge, and I intend to make the most of it, especially whilst I still have a house to furnish. One of my favorites is the Sundance Catalogue. Yes, it's that Sundance, Robert Redford's estate, company, independent film institute, and the location of the annual film festival. The goods are overpriced but the aesthetic is wabi-sabi, weather beaten, environmentally sound, water washed antique. My kind of thing, if I could afford it.

Yet paging through their catalogue today I noticed something strange and oddly nauseating. The rhetoric has changed. Suddenly it seems they're courting conservatives. It's obviously a marketing decision. But it annoys me because it sounds like even Sundance, the most liberal of wealthy liberal outfits, previously prone to wearing its green, ecologically sound, fair trade heart on its sleeve, suddenly buys in to this bogus notion that we're all becoming more conservative. This is mostly bullshit and continuing to pander to the ignorant like this will only make it worse.

Here's what made me laugh. The description of the Hemp Rug. Just so you don't start freaking out about Hemp and marijuana, you patriotic conservative:

"When the Founding Fathers encouraged colonial Americans to grow hemp, they were on to something. Strong but soft, thick yet pliant, naturally long-wearing and environmentally sound, hemp meets or beats competing fibers any day of the week, year after year after year. Ours is organically grown and woven by hand, like George Washington's. Natural materials and handcrafting make each piece unique, and sizes may vary slightly. Imported. 2' x 3', 2 1/2' x 8', 3' x 5', 4' x 6', 6' x 9', and 8 1/2' x 11'. Additional shipping $10.
hemp rug #40273 $40.00 - $500.00"

That's right. For only $500 you too can have a dining room rug similar to the one that George Washington had! And I bet you didn't know that the Founding Fathers encouraged early Americans to grow hemp. And to be organic farmers too! Well, if the Founding Fathers did so, it can't be all about crazy hippie liberals now can it?

But the best part comes at the end of the description: "Imported."

Incidentally, you may not have known that George Washington was actually all that and more.

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