Scene: five people, two near 30, 3 closer to 40, discussing age and their parents' "baby boom" generation at a party in a garden.
Woman 1: I recently turned 30 but I feel a lot younger being at the beginning of a decade than at the end of one. I like being at the beginning of my 30s.
(some sage nodding and smiling).
Woman 2 (wittily): Well you know what they say . . . 30 is the new 20. My parents are freaking out about turning 60 but they're Boomers, so 60 is really the new 50. Retirees are the new youth culture . . .
Woman 3: (picking up on the progression) . . . Dead is the new Alive.
This completely cracked me up. I woke up in the middle of the night last night, thought of that comment and burst out laughing again. Maybe it's just me.